Cole Custer
Early Life
Cole Matthew Custer was born on January 23, 1998, into a racing family with deep NASCAR connections. His father, Joe Custer, serves as team president of Haas Factory Team, providing Cole with early exposure to the highest levels of professional stock car racing and an understanding of both the competitive and business sides of the sport.
Racing Career
Custer has established himself as a accomplished driver across NASCAR's national series. His career reached a major milestone in 2023 when he captured the NASCAR Xfinity Series championship, demonstrating his ability to compete at the highest level of stock car racing's developmental ranks.
He currently competes full-time in the NASCAR Cup Series, driving the No. 41 Ford Mustang Dark Horse for Haas Factory Team. This position represents the culmination of his progression through NASCAR's ranks and places him among the sport's elite drivers in its premier division.