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SEPHORA has become the Official Beauty Retail Partner of F1 Academy, sponsoring Spanish rookie driver Natalia Granada for the 2026 season. The partnership includes glam bars at 18 Grand Prix events and marks a significant investment in women's motorsport.
Oracle Red Bull Racing has announced a multi-year partnership with Indeed, the world's leading job site, beginning with the 2026 Formula 1 season. The collaboration will see Indeed branding appear on cars and team kit while supporting Red Bull's Talent Academy Programme to attract new talent to motorsport.
Monster Energy is reportedly in negotiations with NASCAR driver Carson Hocevar for a personal-services agreement that could begin this season. The 23-year-old Spire Motorsports driver has gained significant attention through his aggressive driving style and near-miss at the Daytona 500.
Carlos Sainz's long-time sponsor, Estrella Galicia 0,0, has partnered with Williams F1 team following Santander's exit. This collaboration expands support for Sainz as he gears up for the 2026 season.
